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Tweeting to PowerThe Social Media Revolution in American Politics$
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Jason Gainous and Kevin M. Wagner

Print publication date: 2013

Print ISBN-13: 9780199965076

Published to Oxford Scholarship Online: January 2014

DOI: 10.1093/acprof:oso/9780199965076.001.0001

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Evolution or Revolution—Why Facebook and Twitter Matter?

Evolution or Revolution—Why Facebook and Twitter Matter?

(p.20) 2 Evolution or Revolution—Why Facebook and Twitter Matter?
Tweeting to Power

Jason Gainous

Kevin M. Wagner

Oxford University Press

This chapter constructs the descriptive foundation in political psychology for understanding how the use of social networking sites (SNSs) such as Facebook and Twitter affect both people’s attitudes and politicians’ strategies. The chapter explores and measures how the public uses SNSs and the type of political activity that occurs on them. Tests are conducted on the types of connections that are made through SNSs and the nature of the political information that people prefer to receive through these networks, and the discomfort or cognitive dissonance that is associated with contrary information.

Keywords:   Twitter, Facebook, media, cognitive dissonance, political psychology

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