Jump to ContentJump to Main Navigation
Tweeting to PowerThe Social Media Revolution in American Politics$
Users without a subscription are not able to see the full content.

Jason Gainous and Kevin M. Wagner

Print publication date: 2013

Print ISBN-13: 9780199965076

Published to Oxford Scholarship Online: January 2014

DOI: 10.1093/acprof:oso/9780199965076.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 05 August 2021

Public Opinion 2.0—Read My Feed

Public Opinion 2.0—Read My Feed

(p.38) 3 Public Opinion 2.0—Read My Feed
Tweeting to Power

Jason Gainous

Kevin M. Wagner

Oxford University Press

This chapter measures the types of candidates who are the most frequent users of social media such as Twitter. Using empirical measures and the demographic data of members of Congress, differences between candidates are explored and theories which explain the volume and frequency differences are presented. Specifically, total Twitter activity across the race of candidate, the chamber (House or Senate), party, and incumbency are explored. This provides a way to understand and organize the role of social media beyond the individual utility of a particular candidate. In this chapter, it is shown that social media can and is restructuring the larger partisan group dynamics of the campaign.

Keywords:   candidates, Twitter, Congress, race, party, social media

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .