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Tweeting to PowerThe Social Media Revolution in American Politics$
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Jason Gainous and Kevin M. Wagner

Print publication date: 2013

Print ISBN-13: 9780199965076

Published to Oxford Scholarship Online: January 2014

DOI: 10.1093/acprof:oso/9780199965076.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 05 August 2021

Public Opinion 2.0—Read My Feed

Public Opinion 2.0—Read My Feed

Chapter:
(p.38) 3 Public Opinion 2.0—Read My Feed
Source:
Tweeting to Power
Author(s):

Jason Gainous

Kevin M. Wagner

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199965076.003.0003

This chapter measures the types of candidates who are the most frequent users of social media such as Twitter. Using empirical measures and the demographic data of members of Congress, differences between candidates are explored and theories which explain the volume and frequency differences are presented. Specifically, total Twitter activity across the race of candidate, the chamber (House or Senate), party, and incumbency are explored. This provides a way to understand and organize the role of social media beyond the individual utility of a particular candidate. In this chapter, it is shown that social media can and is restructuring the larger partisan group dynamics of the campaign.

Keywords:   candidates, Twitter, Congress, race, party, social media

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