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Tweeting to PowerThe Social Media Revolution in American Politics$
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Jason Gainous and Kevin M. Wagner

Print publication date: 2013

Print ISBN-13: 9780199965076

Published to Oxford Scholarship Online: January 2014

DOI: 10.1093/acprof:oso/9780199965076.001.0001

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Congress 2.0—Tweeting for Support

Congress 2.0—Tweeting for Support

(p.136) 9 Congress 2.0—Tweeting for Support
Tweeting to Power

Jason Gainous

Kevin M. Wagner

Oxford University Press

This chapter measures the impact of social media on elections and tests the causal relationship between successful use of online social media and electoral success. The results show that congressional candidates#amp;#x2019; tweeting activity generates measurable positive results in an election, but that the successful use of Twitter and other social media is not just in using the medium, but using a strategy that attempts to shape and control the flow of news and information through the inclusion of approaches such as links, @Twitter names, and hashtags.

Keywords:   Congress, Twitter, hashtags, online, election

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