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Tweeting to PowerThe Social Media Revolution in American Politics$
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Jason Gainous and Kevin M. Wagner

Print publication date: 2013

Print ISBN-13: 9780199965076

Published to Oxford Scholarship Online: January 2014

DOI: 10.1093/acprof:oso/9780199965076.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 02 August 2021

Social Media Tomorrow—Tweeting the Future?

Social Media Tomorrow—Tweeting the Future?

(p.150) 10 Social Media Tomorrow—Tweeting the Future?
Tweeting to Power

Jason Gainous

Kevin M. Wagner

Oxford University Press

This chapter reviews the findings of the book and explores the implications of the online social media going forward. The chapter sums up the major patterns that have emerged since the wider adoption of social media in the political sphere and considers the implications of this type of change for the future of the American political system. Using the 2012 election, the chapter explores the importance of viral videos and websites such as YouTube, integrated campaign strategies, and the efficiency of online campaigning in contrast to the more expensive traditional methods. The chapter concludes with thoughts on the broader implications of social media as an increasingly integral part of the political campaign.

Keywords:   social media, YouTube, online campaigning, 2012 election, campaign

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