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When Does Gender Matter?Women Candidates and Gender Stereotypes in American Elections$
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Kathleen Dolan

Print publication date: 2014

Print ISBN-13: 9780199968275

Published to Oxford Scholarship Online: September 2014

DOI: 10.1093/acprof:oso/9780199968275.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 04 March 2021

Do Stereotypes Shape Evaluations of Candidates?

Do Stereotypes Shape Evaluations of Candidates?

(p.91) Chapter 4 Do Stereotypes Shape Evaluations of Candidates?
When Does Gender Matter?

Kathleen Dolan

Oxford University Press

This chapter examines whether voters employ gender stereotypes in their evaluations of women and men candidates. The analysis compares the abstract gender stereotypes voters hold with the specific evaluations they make about real candidates. Key here is an examination of gender stereotypes alongside traditional political influences such as political party and incumbency. The analysis indicates that voters do not rely heavily on gender stereotypes in their candidate evaluations. Instead, voters evaluate women and men candidates in similar ways.

Keywords:   gender stereotypes, candidate evaluations, political party, incumbency

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