The Role of Stereotypes in Vote Choice Decisions
The Role of Stereotypes in Vote Choice Decisions
Chapter 5 investigates the impact of gender stereotypes on vote choice decisions in congressional and governor elections. The analysis compares the impact of stereotypes and candidate evaluations alongside political influences such as party, incumbency, and campaign spending. Voting for Democratic and Republican women candidates is considered separately and is compared with races with only male candidates. Voters do not rely on gender stereotypes when deciding for whom they will vote. Vote choice decisions in single-sex and mixed-sex races are similar.
Keywords: gender stereotypes, vote choice, candidate evaluations, male candidates, women candidates
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