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Who Owns the World's Media?Media Concentration and Ownership around the World$
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Eli M. Noam and The International Media Concentration Collaboration

Print publication date: 2016

Print ISBN-13: 9780199987238

Published to Oxford Scholarship Online: January 2016

DOI: 10.1093/acprof:oso/9780199987238.001.0001

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Media Ownership and Concentration in Spain

Media Ownership and Concentration in Spain

(p.311) 12 Media Ownership and Concentration in Spain
Who Owns the World's Media?

Juan P. Artero

Alfonso Sánchez-Tabernero

Oxford University Press

This chapter looks at media ownership and concentration in Spain. Once it has provided an overview of the Spanish media landscape, the chapter considers print media (newspapers, book publishing, magazine publishing), audiovisual media (radio, broadcast television, multichannel TV platforms, video channels, film), telecommunications media (wireline and wireless telecom), and Internet media (Internet Service Providers, search engines, online news market). Concentration has decreased in five sectors, mainly as a result of Spanish deregulation policies: (terrestrial) television broadcasting, ISPs, multichannel TV, and wireline and wireless telecom. Telefonica has also become a dominant presence in South America, and has expanded to other European countries. Other market participants are Orange and Vodafone. Concentration among print media has increased due to the loss of advertising revenue and because of declining sales. Major firms are Prisa and Planeta. In the audiovisual media, major firms are the public RTVE, Planeta, and Berlusconi’s Mediaset.

Keywords:   Spanish media market, wireless telecom, wireline, print media, advertising revenue, telecommunications, Internet, Telefonica, Vodafone, ONO, Planeta, Prisa, Planeta

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