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Who Owns the World's Media?Media Concentration and Ownership around the World$
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Eli M. Noam and The International Media Concentration Collaboration

Print publication date: 2016

Print ISBN-13: 9780199987238

Published to Oxford Scholarship Online: January 2016

DOI: 10.1093/acprof:oso/9780199987238.001.0001

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Media Ownership and Concentration in Germany

Media Ownership and Concentration in Germany

(p.107) 6 Media Ownership and Concentration in Germany
Who Owns the World's Media?

Julia Bösch

Max-Josef Meier

Philipp Rösch-Schlanderer

Achim Ekkehard Henning Wolf

Oxford University Press

This chapter looks at media ownership and concentration in Germany. Once it has given an overview of the German media landscape, the chapter focuses on print media (newspapers, book publishing, magazine publishing), audiovisual media (radio, broadcast television, multichannel TV platforms, video portals, film), telecommunications media (wireline and wireless telecom), and Internet media (Internet Service Providers, search engines, online news market, Internet portals). The central players in German audiovisual media are the dozen public service broadcast institutions, organized in ARD and ZDF. Policy is set by the Länder audiovisual regulatory organizations dominated by the large political parties. Several large print publishers have established a major role in television, such as Bertelsmann (RTL) and Axel Springer (ProSiebenSat1). Agreements between all Länder has created the basics of a dual public-private system of broadcasting. The system includes regulation for media concentration, stating that no single company can control more than 30% of all TV audiences. In telecom, the major players are Deutsche Telekom, Vodafone, and Telefonica. Other major print publishers are Burda, Bauer, and Holtzbrinck.

Keywords:   German media market, print media, public broadcasting sector, telecommunications, Internet, Länder organizations, media policy, Bauer, Bertelsmann, Burda, Springer, Deutsche Telekom, Vodafone, Telefonica

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