Media Ownership and Concentration in Italy
Media Ownership and Concentration in Italy
This chapter examines media ownership and concentration in Italy. Following an overview of the Italian media landscape, the remainder of the chapter focuses on print media (newspapers, book publishing), audiovisual media (radio, broadcast television, multichannel TV platforms, film), telecommunications media (wireline and wireless telecom), and Internet media (search engines, online news market). The Italian audiovisual market is essentially a duopoly of the often politicized public service broadcaster RAI, and the Mediaset company owned by Silvio Berlusconi, who has leveraged his media power to become prime minister of the country. Other players in audiovisual are Sky (Murdoch). In the print sector RCS (Rizzoli) is a major participant. The telecom market is dominated by the incumbent Telecom Italia.
Keywords: Italian media market, technical innovations, opportunities, print media, audiovisual media, telecommunications, Internet, RAI, Berlusconi, Mediaset, RCS, Murdoch
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