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The Psychology of Green Organizations$
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Jennifer L. Robertson and Julian Barling

Print publication date: 2015

Print ISBN-13: 9780199997480

Published to Oxford Scholarship Online: June 2015

DOI: 10.1093/acprof:oso/9780199997480.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 29 November 2020

“Green Me Up, Scotty”

“Green Me Up, Scotty”

Psychological Influence Techniques for Increasing Pro-Environmental Employee Behavior

(p.215) 10 “Green Me Up, Scotty”
The Psychology of Green Organizations

Kerrie L. Unsworth

Oxford University Press

Much research has looked at interventions designed to increase pro-environmental behavior. This chapter uses goal theories to understand why and how these interventions work and to provide an overarching theoretical framework for psychological influence techniques. Interventions can be seen as affecting goal attractiveness, goal efficacy, goal choice, goal commitment or self-regulation towards the goal. Interventions can also be differentiated in terms of their method—using conscious or non-conscious mechanisms—and the focus of the goal itself—pro-environmental or other non-environmental goals. This framework enables the integration of existing work as well as highlighting new interventions to increase employee environmental behavior.

Keywords:   environmental interventions, goals, goal attractiveness, goal commitment, goal efficacy, non-conscious goals, nudging, pro-environmental behavior, self-regulation, self-concordance

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