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Affective PublicsSentiment, Technology, and Politics$
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Zizi Papacharissi

Print publication date: 2014

Print ISBN-13: 9780199999736

Published to Oxford Scholarship Online: November 2014

DOI: 10.1093/acprof:oso/9780199999736.001.0001

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The Personal as Political

The Personal as Political

Everyday Disruptions of the Political Mainstream

(p.94) 4 The Personal as Political
Affective Publics

Zizi Papacharissi

Oxford University Press

This chapter looks for the political in the everyday expressive statements individuals make in the context of trending Twitter conversations. As privately motivated actions attain a public orientation, they are infused with political potential and personal style. Style is performance and performance is power. Quantitative and qualitative findings reveal that people use play and performativity to define what political means for them and to feel their way into that political place. As people craft micro-narratives about who they are and how they differ or are similar to others, agency is semantically and affectively accessed, and claims to power are performed.

Keywords:   play, performativity, affect

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