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The Oxford History of the Novel in EnglishVolume 6: The American Novel 1879-1940$
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Priscilla Wald and Michael A. Elliott

Print publication date: 2014

Print ISBN-13: 9780195385342

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780195385342.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 27 November 2020

The Business of Publishing American Novels

The Business of Publishing American Novels

(p.20) 2 The Business of Publishing American Novels
The Oxford History of the Novel in English

Catherine Turner

Oxford University Press

This chapter examines the importance of the novel to American publishers' business models and the ways publishers appealed to consumers. It also explores the strategies employed by trade publishers to protect their investment in authors, and hence rely on their backlist to keep them profitable. Furthermore, it considers how publishers were affected by changes in methods of production, distribution, and marketing. Finally, it looks at changes in copyright and their importance to publishers; the development of a more systematic distribution system and the introduction of a net price system in the publishing industry; and publishers' adoption of more up-to-date methods of advertising and marketing.

Keywords:   novel, publishers, business models, authors, marketing, copyright, distribution system, net price system, publishing industry, advertising

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