Jump to ContentJump to Main Navigation
News on the InternetInformation and Citizenship in the 21st Century$
Users without a subscription are not able to see the full content.

David Tewksbury and Jason Rittenberg

Print publication date: 2012

Print ISBN-13: 9780195391961

Published to Oxford Scholarship Online: January 2015

DOI: 10.1093/acprof:osobl/9780195391961.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 22 January 2021

Fragmentation and Polarization of the Audience

Fragmentation and Polarization of the Audience

(p.119) Chapter 7 Fragmentation and Polarization of the Audience
News on the Internet

David Tewksbury

Jason Rittenberg

Oxford University Press

This chapter looks at how consumption of news online gives rise to audience fragmentation and polarization. It considers the conditions under which audience fragmentation and polarization may occur or operate. It also reviews the research literature to find evidence for the fragmentation and polarization of online news audiences in contemporary democracies. More specifically, it examines whether people base their news exposure—and thus their knowledge and opinion—on factors such as political beliefs. The chapter also discusses types of audience fragmentation and polarization, the causes of fragmentation and polarization, and exposure fragmentation and polarization on the Internet and compares those with those in the traditional or offline media. Finally, it analyzes fragmentation of public affairs knowledge and of the public agenda.

Keywords:   audience fragmentation, audience polarization, online news, audiences, democracies, political beliefs, Internet, offline media, public affairs, public agenda

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .