Jump to ContentJump to Main Navigation
The Oxford History of Popular Print CultureVolume Six: US Popular Print Culture 1860-1920$
Users without a subscription are not able to see the full content.

Christine Bold

Print publication date: 2011

Print ISBN-13: 9780199234066

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199234066.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 10 May 2021

The Humour Industry

The Humour Industry

(p.357) Chapter 17 The Humour Industry
The Oxford History of Popular Print Culture

Michael H. Epp

Oxford University Press

This chapter explores the emergence of humour as a popular genre and its role in the development of mass culture in the United States during the period 1860–1920. It also considers the ways in which the humour industry engaged in ‘struggles over hierarchies of identity and economic profit’ in the era of the mass market, along with the rationalisation of popular humour production at print institutions such as magazines and newspapers. The chapter first provides an overview of the field of American Humor Studies before turning to a discussion of the social, economic, and political dimensions of various interests pursued by the humour industry during the period. It then looks at the articulation of humour to advertising, along with the success of illustrated humour and the emergence of comic strips. Finally, it examines the role played by two popular writers, Mark Twain and Marietta Holley, in the humour industry.

Keywords:   humour, mass culture, humour industry, mass market, American Humor Studies, advertising, illustrated humour, comic strips, Mark Twain, Marietta Holley

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .