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The Oxford History of Popular Print CultureVolume Six: US Popular Print Culture 1860-1920$
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Christine Bold

Print publication date: 2011

Print ISBN-13: 9780199234066

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199234066.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 21 April 2021

The Changing Face of Publishing

The Changing Face of Publishing

(p.23) Chapter 1 The Changing Face of Publishing
The Oxford History of Popular Print Culture

Ronald J. Zboray

Mary Saracino Zboray

Oxford University Press

This chapter examines the changing conditions of publishing in the United States from 1860 to 1920, with emphasis on many of the consequences for production, circulation, and consumption. It begins with a discussion on the impact of the Civil War on the publishing industry, along with the use of print to sell a variety of consumer goods in an age of the mass market. It then turns to the expansion of publishing during the 1880s, especially newspapers, and the impact of the new copyright law on book publishing. It also looks at the key players in the production, distribution, and consumption of popular print materials, as well as the threat posed by films to the publishing industry. The chapter concludes by analysing the use of popular print culture as war propaganda.

Keywords:   publishing, Civil War, consumer goods, mass market, newspapers, copyright law, print materials, films, popular print culture, war propaganda

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