Jump to ContentJump to Main Navigation
The Oxford History of Popular Print CultureVolume Six: US Popular Print Culture 1860-1920$
Users without a subscription are not able to see the full content.

Christine Bold

Print publication date: 2011

Print ISBN-13: 9780199234066

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199234066.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 10 May 2021

American Advertising

American Advertising

A Poem for Every Product

(p.133) Chapter 7 American Advertising
The Oxford History of Popular Print Culture

Cary Nelson

Mike Chasar

Oxford University Press

This chapter examines the advent of brand-name advertising in the United States in the period 1860–1920, with particular reference to advertising poems. It first looks at the origins of brand-name advertising, starting with Hugh W. Hill’s invention called ‘hog ringer’, and the wide-scale corporatisation of advertising. It then considers the use of poetry and parody in advertising a variety of products, including patent medicines, along with Palmer Cox’s advertising campaigns and the soap wars among advertisers. Finally, it assesses the impact of brand-name advertising on the marketplace, popular culture, and modernism.

Keywords:   brand-name advertising, Hugh W. Hill, hog ringer, poetry, parody, patent medicines, Palmer Cox, soap, popular culture, modernism

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .