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Atlantic Europe in the First Millennium BCCrossing the Divide$
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Tom Moore and Xosê-Lois Armada

Print publication date: 2012

Print ISBN-13: 9780199567959

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199567959.001.0001

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Changing to Remain the Same

Changing to Remain the Same

The Southern Iberian Peninsula between the Third and the First Centuries BC

(p.506) 23 Changing to Remain the Same
Atlantic Europe in the First Millennium BC

Alicia Jiménez

Oxford University Press

Ancient texts describe southern Iberia at the beginning of the first century AD as having completely converted to the Roman mode of life, not even remembering their own language any more. This view has predominated in Spanish contemporary explanations of the so-called ‘Romanization’ process. This chapter argues that despite the widespread use of the label ‘romanizaciòn’ in the Spanish archaeological literature, this concept should be carefully revised, if not avoided, because it cannot properly describe a non-existent establishment of Roman material culture right after the conquest nor explain a process of cultural change that began well before the time of Augustus.

Keywords:   Romans, Romanization, southern Iberia, cultural change

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