Jump to ContentJump to Main Navigation
Beauty Imagined – A History of the Global Beauty Industry - Oxford Scholarship Online
Users without a subscription are not able to see the full content.

Beauty Imagined: A History of the Global Beauty Industry

Geoffrey Jones


The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L'Oreal, and Shiseido, have imagined beauty for us. This book provides an authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today' s global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They ... More

Keywords: beauty business, beauty products, beauty industry, Avon, Coty, Estee Lauder, L'Oreal, Shiseido

Bibliographic Information

Print publication date: 2011 Print ISBN-13: 9780199639625
Published to Oxford Scholarship Online: April 2015 DOI:10.1093/acprof:osobl/9780199639625.001.0001


Affiliations are at time of print publication.

Geoffrey Jones, author
Isidor Straus Professor of Business History, Harvard Business School