- Title Pages
- Dedication
- Epigraph
- Abbreviations
- Figures
- Acknowledgments
-
1 Introduction -
2 Interlude -
3 Born in Africa (1990) -
4 Tears Run Dry -
5 Singing in the Shadow of Death -
6 Music, HIV/AIDS, and Social Change in Nairobi, Kenya -
7 Interlude -
8 Using Music to Combat AIDS and Other Public Health Issues in Malawi -
9 Visual Approaches to HIV Literacy in South Africa -
10 Ngoma Dialogue Circles (Ngoma-Dice) -
11 Interlude -
12 HIV/AIDS Poster Campaigns in Malawi1 -
13 Contemporary Uses of the Musical Arts in Botswana’s HIV/AIDS Health Education Initiatives -
14 “We Are the Loudmouthed HIV-Positive People” -
15 “C’est Le Wake Up! Africa” -
16 Singing Songs of AIDS in Venda, South Africa -
17 Interlude -
18 Aesthetics and Activism -
19 A Lady Who is an Akadongo Player -
20 “What Shall We Do?” -
21 Swahili AIDS Plays -
22 Confronting AIDS through Popular Music Cultures in Kenya -
23 Interlude -
24 Siphithemba—We Give Hope -
25 Young and Wise in Accra, Ghana -
26 Singing as Social Order -
27 “I’m a Rich Man, How Can I Die?” -
28 Interlude -
29 Kwaito and the Culture of AIDS in South Africa -
30 Positive Disturbance -
31 “EdzI Ndi Dolo” (“AIDS is Mighty”) -
32 Representing HIV/AIDS in Africa -
33 Postlude - About the Authors
- References
- Index
HIV/AIDS Poster Campaigns in Malawi1
HIV/AIDS Poster Campaigns in Malawi1
- Chapter:
- (p.131) 12 HIV/AIDS Poster Campaigns in Malawi1
- Source:
- The Culture of AIDS in Africa
- Author(s):
Eckhard Breitinger
- Publisher:
- Oxford University Press
This chapter examines the ways public visual culture reorients images, aphorisms, and cultural norms into anti-AIDS messages by focusing on HIV/AIDS poster campaigns in Malawi. It shows how frequently seen and strategically placed public placards can make a state-sponsored campaign effective in transforming entire landscapes of discourse to conform to desired parameters of HIV/AIDS knowledge. The posters display moral, ethical, and aesthetic values that are current in sections of Malawian society, thus offering one strategy for government intervention in a multi-front battle against a devastating and vexing pandemic. The concluding statement of all these posters is: Kukhulupirirana wamba sikungakutetezeni ku kachilombo ka HIV (Just trusting each other cannot protect you against the HIV virus). The term kachilombo (meaning virus) provides a remarkable example of how African languages manage to transliterate medical, technical, or scientific terms into elegant and precisely coined phrases through allegorical or proverbial figurative speech.
Keywords: visual culture, HIV/AIDS, poster campaigns, Malawi, public placards, posters, kachilombo
Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
Please, subscribe or login to access full text content.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .
- Title Pages
- Dedication
- Epigraph
- Abbreviations
- Figures
- Acknowledgments
-
1 Introduction -
2 Interlude -
3 Born in Africa (1990) -
4 Tears Run Dry -
5 Singing in the Shadow of Death -
6 Music, HIV/AIDS, and Social Change in Nairobi, Kenya -
7 Interlude -
8 Using Music to Combat AIDS and Other Public Health Issues in Malawi -
9 Visual Approaches to HIV Literacy in South Africa -
10 Ngoma Dialogue Circles (Ngoma-Dice) -
11 Interlude -
12 HIV/AIDS Poster Campaigns in Malawi1 -
13 Contemporary Uses of the Musical Arts in Botswana’s HIV/AIDS Health Education Initiatives -
14 “We Are the Loudmouthed HIV-Positive People” -
15 “C’est Le Wake Up! Africa” -
16 Singing Songs of AIDS in Venda, South Africa -
17 Interlude -
18 Aesthetics and Activism -
19 A Lady Who is an Akadongo Player -
20 “What Shall We Do?” -
21 Swahili AIDS Plays -
22 Confronting AIDS through Popular Music Cultures in Kenya -
23 Interlude -
24 Siphithemba—We Give Hope -
25 Young and Wise in Accra, Ghana -
26 Singing as Social Order -
27 “I’m a Rich Man, How Can I Die?” -
28 Interlude -
29 Kwaito and the Culture of AIDS in South Africa -
30 Positive Disturbance -
31 “EdzI Ndi Dolo” (“AIDS is Mighty”) -
32 Representing HIV/AIDS in Africa -
33 Postlude - About the Authors
- References
- Index
