- Title Pages
- Dedication
- Epigraph
- Abbreviations
- Figures
- Acknowledgments
- 1 Introduction
- 2 Interlude
- 3 Born in Africa (1990)
- 4 Tears Run Dry
- 5 Singing in the Shadow of Death
- 6 Music, HIV/AIDS, and Social Change in Nairobi, Kenya
- 7 Interlude
- 8 Using Music to Combat AIDS and Other Public Health Issues in Malawi
- 9 Visual Approaches to HIV Literacy in South Africa
- 10 Ngoma Dialogue Circles (Ngoma-Dice)
- 11 Interlude
- 12 HIV/AIDS Poster Campaigns in Malawi<sup>1</sup>
- 13 Contemporary Uses of the Musical Arts in Botswana’s HIV/AIDS Health Education Initiatives
- 14 “We Are the Loudmouthed HIV-Positive People”
- 15 “C’est Le Wake Up! Africa”
- 16 Singing Songs of AIDS in Venda, South Africa
- 17 Interlude
- 18 Aesthetics and Activism
- 19 A Lady Who is an Akadongo Player
- 20 “What Shall We Do?”
- 21 Swahili AIDS Plays
- 22 Confronting AIDS through Popular Music Cultures in Kenya
- 23 Interlude
- 24 Siphithemba—We Give Hope
- 25 Young and Wise in Accra, Ghana
- 26 Singing as Social Order
- 27 “I’m a Rich Man, How Can I Die?”
- 28 Interlude
- 29 <i>Kwaito</i> and the Culture of AIDS in South Africa
- 30 Positive Disturbance
- 31 “EdzI Ndi Dolo” (“AIDS is Mighty”)
- 32 Representing HIV/AIDS in Africa
- 33 Postlude
- About the Authors
- References
- Index
HIV/AIDS Poster Campaigns in Malawi1
HIV/AIDS Poster Campaigns in Malawi1
- Chapter:
- (p.131) 12 HIV/AIDS Poster Campaigns in Malawi1
- Source:
- The Culture of AIDS in Africa
- Author(s):
Eckhard Breitinger
- Publisher:
- Oxford University Press
This chapter examines the ways public visual culture reorients images, aphorisms, and cultural norms into anti-AIDS messages by focusing on HIV/AIDS poster campaigns in Malawi. It shows how frequently seen and strategically placed public placards can make a state-sponsored campaign effective in transforming entire landscapes of discourse to conform to desired parameters of HIV/AIDS knowledge. The posters display moral, ethical, and aesthetic values that are current in sections of Malawian society, thus offering one strategy for government intervention in a multi-front battle against a devastating and vexing pandemic. The concluding statement of all these posters is: Kukhulupirirana wamba sikungakutetezeni ku kachilombo ka HIV (Just trusting each other cannot protect you against the HIV virus). The term kachilombo (meaning virus) provides a remarkable example of how African languages manage to transliterate medical, technical, or scientific terms into elegant and precisely coined phrases through allegorical or proverbial figurative speech.
Keywords: visual culture, HIV/AIDS, poster campaigns, Malawi, public placards, posters, kachilombo
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- Title Pages
- Dedication
- Epigraph
- Abbreviations
- Figures
- Acknowledgments
- 1 Introduction
- 2 Interlude
- 3 Born in Africa (1990)
- 4 Tears Run Dry
- 5 Singing in the Shadow of Death
- 6 Music, HIV/AIDS, and Social Change in Nairobi, Kenya
- 7 Interlude
- 8 Using Music to Combat AIDS and Other Public Health Issues in Malawi
- 9 Visual Approaches to HIV Literacy in South Africa
- 10 Ngoma Dialogue Circles (Ngoma-Dice)
- 11 Interlude
- 12 HIV/AIDS Poster Campaigns in Malawi<sup>1</sup>
- 13 Contemporary Uses of the Musical Arts in Botswana’s HIV/AIDS Health Education Initiatives
- 14 “We Are the Loudmouthed HIV-Positive People”
- 15 “C’est Le Wake Up! Africa”
- 16 Singing Songs of AIDS in Venda, South Africa
- 17 Interlude
- 18 Aesthetics and Activism
- 19 A Lady Who is an Akadongo Player
- 20 “What Shall We Do?”
- 21 Swahili AIDS Plays
- 22 Confronting AIDS through Popular Music Cultures in Kenya
- 23 Interlude
- 24 Siphithemba—We Give Hope
- 25 Young and Wise in Accra, Ghana
- 26 Singing as Social Order
- 27 “I’m a Rich Man, How Can I Die?”
- 28 Interlude
- 29 <i>Kwaito</i> and the Culture of AIDS in South Africa
- 30 Positive Disturbance
- 31 “EdzI Ndi Dolo” (“AIDS is Mighty”)
- 32 Representing HIV/AIDS in Africa
- 33 Postlude
- About the Authors
- References
- Index
