- Title Pages
- Dedication
- Epigraph
- Abbreviations
- Figures
- Acknowledgments
- 1 Introduction
- 2 Interlude
- 3 Born in Africa (1990)
- 4 Tears Run Dry
- 5 Singing in the Shadow of Death
- 6 Music, HIV/AIDS, and Social Change in Nairobi, Kenya
- 7 Interlude
- 8 Using Music to Combat AIDS and Other Public Health Issues in Malawi
- 9 Visual Approaches to HIV Literacy in South Africa
- 10 Ngoma Dialogue Circles (Ngoma-Dice)
- 11 Interlude
- 12 HIV/AIDS Poster Campaigns in Malawi<sup>1</sup>
- 13 Contemporary Uses of the Musical Arts in Botswana’s HIV/AIDS Health Education Initiatives
- 14 “We Are the Loudmouthed HIV-Positive People”
- 15 “C’est Le Wake Up! Africa”
- 16 Singing Songs of AIDS in Venda, South Africa
- 17 Interlude
- 18 Aesthetics and Activism
- 19 A Lady Who is an Akadongo Player
- 20 “What Shall We Do?”
- 21 Swahili AIDS Plays
- 22 Confronting AIDS through Popular Music Cultures in Kenya
- 23 Interlude
- 24 Siphithemba—We Give Hope
- 25 Young and Wise in Accra, Ghana
- 26 Singing as Social Order
- 27 “I’m a Rich Man, How Can I Die?”
- 28 Interlude
- 29 <i>Kwaito</i> and the Culture of AIDS in South Africa
- 30 Positive Disturbance
- 31 “EdzI Ndi Dolo” (“AIDS is Mighty”)
- 32 Representing HIV/AIDS in Africa
- 33 Postlude
- About the Authors
- References
- Index
“We Are the Loudmouthed HIV-Positive People”
“We Are the Loudmouthed HIV-Positive People”
“Siyayinqoba/Beat It!” On South African Television
- Chapter:
- (p.158) 14 “We Are the Loudmouthed HIV-Positive People”
- Source:
- The Culture of AIDS in Africa
- Author(s):
Rebecca Hodes
- Publisher:
- Oxford University Press
This chapter focuses on the long-running television show Beat It!—a creation of South Africa’s Treatment Action Campaign, and reported to be the first television show produced by the HIV-positive community for wide dissemination. It describes the discursive strategies used by Beat It!, with particular emphasis on the show’s role in the 2000–2002 activist campaign for prevention of mother-to-child transmission treatment programs. It demonstrates how Beat It! harnessed television’s ability to demystify complex issues relating to HIV and how, under the rubric of “positive living,” it presented the many ways in which HIV-positive people could maintain a healthy lifestyle. Beat It! captures and conveys the most significant developments relating to HIV in South Africa between 1999 and 2006—during which the show’s first six series were broadcast. The program’s mirroring of the political campaigns of HIV activist organizations provides an important record of the contemporary history of HIV politics during this time.
Keywords: television show, Beat It!, South Africa, Treatment Action Campaign, mother-to-child transmission treatment programs, HIV, positive living, healthy lifestyle, political campaigns, politics
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- Title Pages
- Dedication
- Epigraph
- Abbreviations
- Figures
- Acknowledgments
- 1 Introduction
- 2 Interlude
- 3 Born in Africa (1990)
- 4 Tears Run Dry
- 5 Singing in the Shadow of Death
- 6 Music, HIV/AIDS, and Social Change in Nairobi, Kenya
- 7 Interlude
- 8 Using Music to Combat AIDS and Other Public Health Issues in Malawi
- 9 Visual Approaches to HIV Literacy in South Africa
- 10 Ngoma Dialogue Circles (Ngoma-Dice)
- 11 Interlude
- 12 HIV/AIDS Poster Campaigns in Malawi<sup>1</sup>
- 13 Contemporary Uses of the Musical Arts in Botswana’s HIV/AIDS Health Education Initiatives
- 14 “We Are the Loudmouthed HIV-Positive People”
- 15 “C’est Le Wake Up! Africa”
- 16 Singing Songs of AIDS in Venda, South Africa
- 17 Interlude
- 18 Aesthetics and Activism
- 19 A Lady Who is an Akadongo Player
- 20 “What Shall We Do?”
- 21 Swahili AIDS Plays
- 22 Confronting AIDS through Popular Music Cultures in Kenya
- 23 Interlude
- 24 Siphithemba—We Give Hope
- 25 Young and Wise in Accra, Ghana
- 26 Singing as Social Order
- 27 “I’m a Rich Man, How Can I Die?”
- 28 Interlude
- 29 <i>Kwaito</i> and the Culture of AIDS in South Africa
- 30 Positive Disturbance
- 31 “EdzI Ndi Dolo” (“AIDS is Mighty”)
- 32 Representing HIV/AIDS in Africa
- 33 Postlude
- About the Authors
- References
- Index
