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The Culture of AIDS in AfricaHope and Healing Through Music and the Arts$
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Gregory Barz and Judah Cohen

Print publication date: 2011

Print ISBN-13: 9780199744473

Published to Oxford Scholarship Online: May 2015

DOI: 10.1093/acprof:osobl/9780199744473.001.0001

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“C’est Le Wake Up! Africa”

“C’est Le Wake Up! Africa”

Two Case Studies of HIV/AIDS Edutainment Campaigns in Francophone Africa

(p.180) 15 “C’est Le Wake Up! Africa”
The Culture of AIDS in Africa

Daniel B. Reed

Oxford University Press

This chapter describes a pair of HIV/AIDS edutainment campaigns in Côte d’Ivoire. Though implemented in West Africa, both initiatives were initially researched and financed largely through France-based foundations. The chapter explores the meeting points between the local and international in the implementation of an AIDS-based media campaign, while also offering insight into how these campaigns developed a specifically West African approach to HIV/AIDS prevention and treatment starting in the 1990s. For these media campaigns, music emerges as a particularly effective means of interweaving local and international discourses and of expressing edutainment campaign messages in emotionally affective, accessible forms. One of the earliest multipronged, anti-HIV/AIDS initiatives in Francophone Africa was “Chaussez Capote” (“Put on a Condom”), launched in 1991 in Abidjan, Côte d’Ivoire. The second case study is the Wake Up! Africa campaign, a regional initiative that uses a variety of popular artistic forms to disseminate is message and primarily targets urban youth.

Keywords:   edutainment, HIV/AIDS, Côte d’Ivoire, West Africa, HIV/AIDS prevention, media campaigns, music, Francophone Africa, Chaussez Capote, Wake Up! Africa

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