- Title Pages
- Dedication
- Epigraph
- Abbreviations
- Figures
- Acknowledgments
- 1 Introduction
- 2 Interlude
- 3 Born in Africa (1990)
- 4 Tears Run Dry
- 5 Singing in the Shadow of Death
- 6 Music, HIV/AIDS, and Social Change in Nairobi, Kenya
- 7 Interlude
- 8 Using Music to Combat AIDS and Other Public Health Issues in Malawi
- 9 Visual Approaches to HIV Literacy in South Africa
- 10 Ngoma Dialogue Circles (Ngoma-Dice)
- 11 Interlude
- 12 HIV/AIDS Poster Campaigns in Malawi<sup>1</sup>
- 13 Contemporary Uses of the Musical Arts in Botswana’s HIV/AIDS Health Education Initiatives
- 14 “We Are the Loudmouthed HIV-Positive People”
- 15 “C’est Le Wake Up! Africa”
- 16 Singing Songs of AIDS in Venda, South Africa
- 17 Interlude
- 18 Aesthetics and Activism
- 19 A Lady Who is an Akadongo Player
- 20 “What Shall We Do?”
- 21 Swahili AIDS Plays
- 22 Confronting AIDS through Popular Music Cultures in Kenya
- 23 Interlude
- 24 Siphithemba—We Give Hope
- 25 Young and Wise in Accra, Ghana
- 26 Singing as Social Order
- 27 “I’m a Rich Man, How Can I Die?”
- 28 Interlude
- 29 <i>Kwaito</i> and the Culture of AIDS in South Africa
- 30 Positive Disturbance
- 31 “EdzI Ndi Dolo” (“AIDS is Mighty”)
- 32 Representing HIV/AIDS in Africa
- 33 Postlude
- About the Authors
- References
- Index
Interlude
Interlude
Grassroots Organizing and Celebrity Campaigns
The Arts and AIDS Activism in Morocco
- Chapter:
- (p.283) 23 Interlude
- Source:
- The Culture of AIDS in Africa
- Author(s):
Jeffrey Callen
- Publisher:
- Oxford University Press
This chapter examines the use of the arts in AIDS activism in Morocco, with particular emphasis on grassroots organizing and celebrity campaigns. AIDS activism began in Morocco in 1988 with the formation of Association de Lutte contre le Sida (ALCS). In 2005, with the support of King Mohammed VI, ALCS dramatically increased its visibility with a two-week campaign known as Sidaction, which included the participation of the country’s major radio and television networks. In the last few years, the use of celebrities from the world of entertainment to raise public awareness of HIV/AIDS has become an integral component of AIDS work in Morocco. ALCS, with the support of the state, has continued to stage Sidaction telethons, but the primary focus of its work remains grassroots organizing and education work. A newer organization, Ruban Rouge, bases its educational work on the participation of celebrity entertainers in publicity campaigns.
Keywords: arts, activism, Morocco, grassroots organizing, Association de Lutte contre le Sida, Sidaction, celebrities, HIV/AIDS, Ruban Rouge, publicity campaigns
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- Title Pages
- Dedication
- Epigraph
- Abbreviations
- Figures
- Acknowledgments
- 1 Introduction
- 2 Interlude
- 3 Born in Africa (1990)
- 4 Tears Run Dry
- 5 Singing in the Shadow of Death
- 6 Music, HIV/AIDS, and Social Change in Nairobi, Kenya
- 7 Interlude
- 8 Using Music to Combat AIDS and Other Public Health Issues in Malawi
- 9 Visual Approaches to HIV Literacy in South Africa
- 10 Ngoma Dialogue Circles (Ngoma-Dice)
- 11 Interlude
- 12 HIV/AIDS Poster Campaigns in Malawi<sup>1</sup>
- 13 Contemporary Uses of the Musical Arts in Botswana’s HIV/AIDS Health Education Initiatives
- 14 “We Are the Loudmouthed HIV-Positive People”
- 15 “C’est Le Wake Up! Africa”
- 16 Singing Songs of AIDS in Venda, South Africa
- 17 Interlude
- 18 Aesthetics and Activism
- 19 A Lady Who is an Akadongo Player
- 20 “What Shall We Do?”
- 21 Swahili AIDS Plays
- 22 Confronting AIDS through Popular Music Cultures in Kenya
- 23 Interlude
- 24 Siphithemba—We Give Hope
- 25 Young and Wise in Accra, Ghana
- 26 Singing as Social Order
- 27 “I’m a Rich Man, How Can I Die?”
- 28 Interlude
- 29 <i>Kwaito</i> and the Culture of AIDS in South Africa
- 30 Positive Disturbance
- 31 “EdzI Ndi Dolo” (“AIDS is Mighty”)
- 32 Representing HIV/AIDS in Africa
- 33 Postlude
- About the Authors
- References
- Index
