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Most Underappreciated50 Prominent Social Psychologists Describe Their Most Unloved Work$
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Robert Arkin

Print publication date: 2011

Print ISBN-13: 9780199778188

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199778188.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 16 April 2021

But What About that Gigantic Elephant in the Room?

But What About that Gigantic Elephant in the Room?

(p.51) But What About that Gigantic Elephant in the Room?
Most Underappreciated

Albert Bandura

Oxford University Press

Albert Bandura describes his most underappreciated work: a paper on behaviorism. Bandura's research focused on the determinants of observational learning and the mechanisms through which it operates. He identified four constituent processes governing social modeling through observational learning: attentional processes, representational processes, translational processes, and motivational processes. He also explored social cognitive theory and the contentious dualisms in social psychology pitting individualism against collectivism, autonomy against interdependence, agency against communion, and social structure against personal agency.

Keywords:   Albert Bandura, behaviorism, observational learning, social modeling, attentional processes, representational processes, translational processes, motivational processes, social cognitive theory

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