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Most Underappreciated50 Prominent Social Psychologists Describe Their Most Unloved Work$
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Robert Arkin

Print publication date: 2011

Print ISBN-13: 9780199778188

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199778188.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 16 April 2021

Motivational When Motivational Wasn’t Cool

Motivational When Motivational Wasn’t Cool

(p.91) Motivational When Motivational Wasn’t Cool
Most Underappreciated

Rex A. Wright

Oxford University Press

Rex A. Wright discusses Jack Brehm's profound contributions in the areas of cognitive dissonance and psychological reactance. He also explores Brehm's two other “grand ideas”: his theories of motivational intensity and emotional intensity. One of Brehm's arguments was that affective components of motivation (that is, feelings of need and desire) function to facilitate, or urge, appropriate action.

Keywords:   Rex A. Wright, Jack Brehm, cognitive dissonance, psychological reactance, motivational intensity, emotional intensity, motivation

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