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Most Underappreciated50 Prominent Social Psychologists Describe Their Most Unloved Work$
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Robert Arkin

Print publication date: 2011

Print ISBN-13: 9780199778188

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199778188.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 19 April 2021

Littering as an Unobtrusive Measure of Political Attitudes

Littering as an Unobtrusive Measure of Political Attitudes

Messy but Clean

(p.107) Littering as an Unobtrusive Measure of Political Attitudes
Most Underappreciated

Robert B. Cialdini

Oxford University Press

Robert B. Cialdini describes his most underappreciated work: his research on littering in a public place as an unobtrusive measure of political attitude. Caldini, in collaboration with Don Baumann, tested whether the act of retaining or discarding a printed message might reflect affective positivity or negativity toward that message. Despite offering a relatively convenient, inexpensive, valid, and nonreactive measure of political attitude, the littering technique has gone unnoticed and unused.

Keywords:   Robert B. Cialdini, littering, political attitude, Don Baumann, printed message, affective positivity, affective negativity

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