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Most Underappreciated50 Prominent Social Psychologists Describe Their Most Unloved Work$
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Robert Arkin

Print publication date: 2011

Print ISBN-13: 9780199778188

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199778188.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 17 May 2021

Priming Creative Behavior

Priming Creative Behavior

Priming How Things Work Rather Than What Things Are

(p.171) Priming Creative Behavior
Most Underappreciated

E. Tory Higgins

Oxford University Press

E. Tory Higgins reflects on his most underappreciated work: a paper entitled “Accessibility of interrelational constructs: Implications for stimulus encoding and creativity,” published in 1980 in theJournal of Experimental Social Psychology. Higgins's study focused on priming and creative behavior within the context of the so-called candle problem. His findings highlighted the importance of distinguishing between the availability and the accessibility of constructs stored in long-term memory, as well as the importance of priming and accessibility in thought and behavior.

Keywords:   E. Tory Higgins, stimulus encoding, creativity, priming, creative behavior, candle problem, constructs, long-term memory, accessibility, behavior

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