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Most Underappreciated50 Prominent Social Psychologists Describe Their Most Unloved Work$
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Robert Arkin

Print publication date: 2011

Print ISBN-13: 9780199778188

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199778188.001.0001

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Priming Creative Behavior

Priming Creative Behavior

Priming How Things Work Rather Than What Things Are

Chapter:
(p.171) Priming Creative Behavior
Source:
Most Underappreciated
Author(s):

E. Tory Higgins

Publisher:
Oxford University Press
DOI:10.1093/acprof:osobl/9780199778188.003.0033

E. Tory Higgins reflects on his most underappreciated work: a paper entitled “Accessibility of interrelational constructs: Implications for stimulus encoding and creativity,” published in 1980 in theJournal of Experimental Social Psychology. Higgins's study focused on priming and creative behavior within the context of the so-called candle problem. His findings highlighted the importance of distinguishing between the availability and the accessibility of constructs stored in long-term memory, as well as the importance of priming and accessibility in thought and behavior.

Keywords:   E. Tory Higgins, stimulus encoding, creativity, priming, creative behavior, candle problem, constructs, long-term memory, accessibility, behavior

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