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Most Underappreciated50 Prominent Social Psychologists Describe Their Most Unloved Work$
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Robert Arkin

Print publication date: 2011

Print ISBN-13: 9780199778188

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199778188.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 16 April 2021

The Bearable Lightness of Impact

The Bearable Lightness of Impact

(p.181) The Bearable Lightness of Impact
Most Underappreciated

Tom Gilovich

Oxford University Press

Tom Gilovich reflects on his most underappreciated work: a paper on priming that examined whether irrelevant features of a decision context can trigger associations to a previous episode and bias how the current decision is approached. Gilovich's study has an interesting parallel to the work on the influence of emotion on judgment. Despite being referenced in the social psychology literature, the paper has been ignored.

Keywords:   Tom Gilovich, priming, decision, emotion, judgment, social psychology

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