On the Adventures of Simultaneously Manipulating Sexual Arousal and Intoxication
Mark P. Zanna reflects on his most underappreciated work: a study on the link between sexual arousal and intoxication. Applying Claude Steele's “alcohol myopia” theory (the notion that intoxication reduces cognitive capacity so that individuals are influenced primarily by cues that are momentarily salient), Zanna performed a “safe sex” experiment to examine why men who claim to always use condoms do not always do so when intoxicated, and why men who claim they would never engage in date rape might actually do so when intoxicated.
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