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Transforming Prejudice – Identity, Fear, and Transgender Rights - Oxford Scholarship Online
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Transforming Prejudice: Identity, Fear, and Transgender Rights

Melissa R. Michelson and Brian F. Harrison


Over the last few decades, public opinion has shifted dramatically to be more supportive of gay and lesbian people and their rights, including support for same-sex relationships and marriage. Support for transgender people and rights, in contrast, remains relatively low. As a result, transgender people suffer from discrimination and violence. Shifting attitudes toward transgender people requires a new approach to persuasive communication, one that recognizes the discomfort that many people feel about the subject but also one that appeals to core values and emotions in a way that encourages the ... More

Keywords: transgender, prejudice, public opinion, persuasive communication, identity, randomized experiments

Bibliographic Information

Print publication date: 2020 Print ISBN-13: 9780190068882
Published to Oxford Scholarship Online: February 2021 DOI:10.1093/oso/9780190068882.001.0001


Affiliations are at time of print publication.

Melissa R. Michelson, author
Professor of Political Science, Menlo College

Brian F. Harrison, author
Founder and President, Voters for Equality Super PAC