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Campaigning in a Racially Diversifying America – When and How Cross-Racial Electoral Mobilization Works - Oxford Scholarship Online
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Campaigning in a Racially Diversifying America: When and How Cross-Racial Electoral Mobilization Works

Loren Collingwood


As the United States moves toward a majority-minority country, candidates for public office must increasingly make appeals to voters from a range of racial and ethnic backgrounds. In 2008, Barack Obama did this to maximum effect with white voters across the U.S. Most recently, in 2018, Beto O’Rourke nearly became the first Democratic senator from Texas since the 1990s. O’Rourke, who grew up in El Paso, speaks Spanish and is extremely knowledgeable about border issues and immigration policy more generally, which translated into strong support and turnout among Latino voters. In Campaigning in a ... More

Keywords: Latino vote, race and ethnic politics, political strategy, minority mobilization, political history, ethnic voting, ethnic mobilization, descriptive representation, civil rights, Jim Crow

Bibliographic Information

Print publication date: 2020 Print ISBN-13: 9780190073350
Published to Oxford Scholarship Online: March 2020 DOI:10.1093/oso/9780190073350.001.0001


Affiliations are at time of print publication.

Loren Collingwood, author
Associate Professor of Political Science, University of California, Riverside