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Majoritarian StateHow Hindu Nationalism is Changing India$
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Angana P. Chatterji, Thomas Blom Hansen, and Christophe Jaffrelot

Print publication date: 2019

Print ISBN-13: 9780190078171

Published to Oxford Scholarship Online: February 2020

DOI: 10.1093/oso/9780190078171.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 23 October 2021

Sculpting the Saffron Body

Sculpting the Saffron Body

Yoga, Hindutva, and the International Marketplace

(p.317) 17 Sculpting the Saffron Body
Majoritarian State

Jyoti Puri

Oxford University Press

Jyoti Puri examines Hindu nationalism’s traffic in a popular strand of yoga, one aimed at enhancing health and wellbeing, which has become popular in India and across the world, and while many ‘yogas’ coexist, this chapter enquires into the Hindu Right’s mobilization of this iteration of yoga in representing India as Hindu, which has gained purchase in India, US, Europe and elsewhere. Puri explores the convergence of support around yoga, raising the question of its political and cultural significance to pro-Hindu forces. Looking at nation branding through the lens of yoga provides an opportunity to consider the image-making that is currently underway, advancing Hindutva’s exclusionary programs at home while navigating imperatives of international politics, business and foreign investment, and other fundamental elements of neoliberal capital.

Keywords:   Hindu Nationalism, Narendra Modi, Yoga, International Yoga Day, Image-Making, India

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