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The Long Southern StrategyHow Chasing White Voters in the South Changed American Politics$
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Angie Maxwell and Todd Shields

Print publication date: 2019

Print ISBN-13: 9780190265960

Published to Oxford Scholarship Online: August 2019

DOI: 10.1093/oso/9780190265960.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 18 October 2021



The Long Southern Strategy Explained

(p.1) Introduction
The Long Southern Strategy

Angie Maxwell

Todd Shields

Oxford University Press

The GOP’s Southern Strategy initiated the realignment of the South with the Republican Party by exploiting white racial anxiety about social changes to the southern racial hierarchy. However, the GOP’s success was not solely the result of its policy position on civil rights. Rather, that decision was part of a series of decisions the party made on feminism and religion as well, in what is called here the “Long Southern Strategy.” White resentment toward a more level racial playing field, for example, was intensified by the threat of a level gender playing field, and the promotion of “family values” by anti-feminists paved the way for the Christian Right. Moreover, Republican candidates did not just campaign down South, they became “southern.” Throughout realignment, the power of southern identity was rarely taken into consideration, but for whites who proclaim themselves to be southern, that has been the only party that really mattered.

Keywords:   Southern Strategy, realignment, Long Southern Strategy, feminism, anti-feminism, Christian Right, Equal Rights Amendment, Christian Fundamentalism, Southern white identity, white racial anxiety

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