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The Long Southern StrategyHow Chasing White Voters in the South Changed American Politics$
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Angie Maxwell and Todd Shields

Print publication date: 2019

Print ISBN-13: 9780190265960

Published to Oxford Scholarship Online: August 2019

DOI: 10.1093/oso/9780190265960.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 30 July 2021

The Myth of Post-Racial America

The Myth of Post-Racial America

(p.93) 3 The Myth of Post-Racial America
The Long Southern Strategy

Angie Maxwell

Todd Shields

Oxford University Press

Beyond portraying race relations as a zero-sum economic game, GOP contenders courted southern white voters by championing “colorblindness.” The color-blind message gave white Americans and, particularly, white southerners a way to move past race, while rendering federal programs to counteract institutional racism unnecessary. Replacing race-baiting with race-burying, the Long Southern Strategy catalyzed a political muteness on race that endured and gave rise to a myth of post-racialism. This myth, while attractive to white southern voters, not only misconstrues the degree and nature of racial animus still present in the hearts and minds of many white Americans, but it also fuels Racial Resentment at continued efforts to protect minority civil rights, at politically correct speech, or at efforts to address structural racial inequities.

Keywords:   colorblindness, post-racialism, Racial Resentment, symbolic racism, structural racism, affirmative action

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