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The Long Southern StrategyHow Chasing White Voters in the South Changed American Politics$
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Angie Maxwell and Todd Shields

Print publication date: 2019

Print ISBN-13: 9780190265960

Published to Oxford Scholarship Online: August 2019

DOI: 10.1093/oso/9780190265960.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 27 November 2021

Southern White Patriarchy

Southern White Patriarchy

(p.158) 5 Southern White Patriarchy
The Long Southern Strategy

Angie Maxwell

Todd Shields

Oxford University Press

The pedestal upon which southern white womanhood stands is buttressed by an equally sacred southern white masculinity characterized by a distorted notion of honor, a penchant for violence, and male righteousness and superiority. Thus, Second-Wave Feminism spurred not only a defiant anti-feminism with which many white southern men and women identified, but also a men’s rights campaign that portrayed men as victims of reverse discrimination and promoted a dominant and defensive masculinity that was very familiar to southern white audiences. This misogyny, along with a religious assertion of manhood that was popular in southern evangelical churches, provided Republicans with an opportunity to build their partisan brand among white southerners. Often masked by romanticized notions of chivalry, southern white masculinity depends upon a patriarchal system and the traditional gender roles inherent in that system. The GOP would appeal to both as it chased southern white voters throughout the Long Southern Strategy.

Keywords:   southern masculinity, chivalry, honor culture, Modern Sexism, Men’s Rights Associations, Second-Wave Feminism, reverse discrimination, anti-feminism, Promise Keepers, gun control

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