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The Long Southern StrategyHow Chasing White Voters in the South Changed American Politics$
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Angie Maxwell and Todd Shields

Print publication date: 2019

Print ISBN-13: 9780190265960

Published to Oxford Scholarship Online: August 2019

DOI: 10.1093/oso/9780190265960.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 18 October 2021

The Myth of the Gender Gap

The Myth of the Gender Gap

(p.189) 6 The Myth of the Gender Gap
The Long Southern Strategy

Angie Maxwell

Todd Shields

Oxford University Press

Taking their cue from anti-feminist leader Phyllis Schlafly, the GOP celebrated traditional gender roles and demonized feminism as part of a Long Southern Strategy. The Republican Party dropped the Equal Rights Amendment from its platform in 1980, which many feminists believed would cost the party women voters. When the gender gap emerged during the next election cycle with more women than men voting for Democrats, a myth took hold. However, the gender gap is not universal because anti-feminism and Modern Sexism remain deeply burrowed into southern white identity where they have been reinforced religiously and politicized continually by the GOP. When geography and identity are brought to bear on the myth of the gender gap, it looks remarkably different. Where it does not disappear completely, it is reversed, with southern white women proving more conservative than southern white men and dramatically more so than white American women as a whole.

Keywords:   Equal Rights Amendment, STOP ERA, gender gap, anti-feminism, Phyllis Schlafly, Modern Sexism, 2016 election, Hillary Clinton

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