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If...Then – Algorithmic Power and Politics - Oxford Scholarship Online
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If...Then: Algorithmic Power and Politics

Taina Bucher


IF … THEN provides an account of power and politics in the algorithmic media landscape that pays attention to the multiple realities of algorithms, and how these relate and coexist. The argument is made that algorithms do not merely have power and politics; they help to produce certain forms of acting and knowing in the world. In processing, classifying, sorting, and ranking data, algorithms are political in that they help to make the world appear in certain ways rather than others. Analyzing Facebook’s news feed, social media user’s everyday encounters with algorithmic systems, and the discou ... More

Keywords: algorithm, power, politics, social media, Facebook, journalism, affect, Michel Foucault, sociotechnical, user

Bibliographic Information

Print publication date: 2018 Print ISBN-13: 9780190493028
Published to Oxford Scholarship Online: July 2018 DOI:10.1093/oso/9780190493028.001.0001


Affiliations are at time of print publication.

Taina Bucher, author
Assistant Professor of Communication and IT, University of Copenhagen

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