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Affective Determinants of Health Behavior$
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David M. Williams, Ryan E. Rhodes, and Mark T. Conner

Print publication date: 2018

Print ISBN-13: 9780190499037

Published to Oxford Scholarship Online: May 2018

DOI: 10.1093/oso/9780190499037.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 11 May 2021

Experiential Attitude and Anticipated Affect

Experiential Attitude and Anticipated Affect

(p.48) 3 Experiential Attitude and Anticipated Affect
Affective Determinants of Health Behavior

Mark T. Conner

Oxford University Press

Recent research has explored the effects of two affective influences within models such as the theory of planned behavior and reasoned action approach: experiential attitude and anticipated affect. Both refer to perceptions of future affect, that is, cognitively mediated affect. Primary studies and meta-analytic reviews supporting the role of these two affective variables on health behavior are presented. The correlational data use prospective designs and control for other health cognitions and past behavior. The experimental data also explore whether the affective variables mediate the impact of the “affective intervention” on behavior. Strong support is found across studies for both experiential attitude and anticipated affect as important determinants of health behaviors even when controlling for other health cognitions and past behavior. The need for further experimental studies with objective measures of health behavior is noted. Further the testing of the combined effects of manipulating both affective variables is highlighted for further attention.

Keywords:   experiential attitude, anticipated affect, intention, health behavior, cognitive mediation

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