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Affective Determinants of Health Behavior$
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David M. Williams, Ryan E. Rhodes, and Mark T. Conner

Print publication date: 2018

Print ISBN-13: 9780190499037

Published to Oxford Scholarship Online: May 2018

DOI: 10.1093/oso/9780190499037.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 22 October 2021

Self-Regulation of Affect–Health Behavior Relations

Self-Regulation of Affect–Health Behavior Relations

(p.90) 5 Self-Regulation of Affect–Health Behavior Relations
Affective Determinants of Health Behavior

Paschal Sheeran

Thomas L. Webb

Peter M. Gollwitzer

Gabriele Oettingen

Oxford University Press

The present chapter analyzes relations between affect and health behaviors from the perspective of the action control model of affect regulation. It presents evidence that forming if-then plans or implementation intentions can emancipate health actions from unwanted influence by three kinds of affect—experienced affect, anticipated affect, and implicit affect. For each of these kinds of affect, it demonstrates that emancipation can be achieved in two ways—either by directly targeting the affect itself so as to undermine the strength of the affective response, or by targeting the relationship between affect and health behavior so that the translation of affect into action is reduced or blocked. It concludes that the impact of affect on health decisions and actions is not inevitable: affective influence can be modulated effectively using if-then plans.

Keywords:   implementation, intention, health, behavior, affect, regulation, emotion, mood, implicit

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