Jump to ContentJump to Main Navigation
Affective Determinants of Health Behavior$
Users without a subscription are not able to see the full content.

David M. Williams, Ryan E. Rhodes, and Mark T. Conner

Print publication date: 2018

Print ISBN-13: 9780190499037

Published to Oxford Scholarship Online: May 2018

DOI: 10.1093/oso/9780190499037.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 22 June 2021

The Behavioral Affective Associations Model

The Behavioral Affective Associations Model

(p.185) 9 The Behavioral Affective Associations Model
Affective Determinants of Health Behavior

Marc T. Kiviniemi

Lynne B. Klasko-Foster

Oxford University Press

This chapter presents a conceptual overview of the role of affective associations in behavioral decision-making. It focuses first on the mechanisms through which affect influences behavior. It then describes the behavioral affective associations model and provides a summary of the research using the model with examples showing promotion of protective behavior and reduction of risky behavior. While observational studies are included, experimental studies in both laboratory and field settings are highlighted to model how interventions can manipulate affective associations to change behaviors. As affect is central to decision-making, new directions for research, such as the role of constructs related to affect, are explored as they relate to decision-making. Finally, implications for real-world interventions and techniques to use affect as a tool for behavior change are discussed.

Keywords:   behavior, affective association, model, decision-making, health, change

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .