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Ding Dong! Avon Calling! – The Women and Men of Avon Products, Incorporated - Oxford Scholarship Online
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Ding Dong! Avon Calling!: The Women and Men of Avon Products, Incorporated

Katina Manko

Abstract

The Avon Lady was a woman who sold cosmetics door-to-door and earned commissions on her sales. In the 1950s, she became famous in a long-running advertising campaign that featured a two-chime doorbell, “Ding Dong!,” followed by the greeting “Avon Calling!” At that time, more than 250,000 women worked as Avon Ladies, and together they represented the largest female direct sales force in the world. Avon began as the California Perfume Company in 1886. Its founder, David McConnell, had sought to provide women with an independent business opportunity largely hoping to soften the seedy reputation o ... More

Keywords: Avon, representatives, direct selling, cosmetics, entrepreneur, business, management

Bibliographic Information

Print publication date: 2021 Print ISBN-13: 9780190499822
Published to Oxford Scholarship Online: June 2021 DOI:10.1093/oso/9780190499822.001.0001

Authors

Affiliations are at time of print publication.

Katina Manko, author
Independent scholar