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Lives on the LineHow the Philippines became the World's Call Center Capital$
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Jeffrey J. Sallaz

Print publication date: 2019

Print ISBN-13: 9780190630652

Published to Oxford Scholarship Online: August 2019

DOI: 10.1093/oso/9780190630652.001.0001

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Rooted Men

Rooted Men

(p.159) 8 Rooted Men
Lives on the Line

Jeffrey J. Sallaz

Oxford University Press

Straight Filipino men are underrepresented (at approximately 15%) in the call center labor force. Gendered norms about Filipino masculinity, this chapter argues, have established English-language fluency as a feminine, or even gay, trait. “Real men,” so to speak, work with their hands and bodies rather than with their voices. Still, many Filipino men do pursue and obtain call center jobs. They do so as means by which to establish roots in the Philippines rather than migrate abroad. To work in the industry, however, straight men must be able to deflect various challenges to their masculinity. Case studies of male workers are used to illustrate this dynamic.

Keywords:   masculinity, work, call centers, gender, language

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