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Satiric TV in the AmericasCritical Metatainment as Negotiated Dissent$
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Paul Alonso

Print publication date: 2018

Print ISBN-13: 9780190636500

Published to Oxford Scholarship Online: June 2018

DOI: 10.1093/oso/9780190636500.001.0001

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Jaime Bayly’s El Francotirador

Jaime Bayly’s El Francotirador

Peruvian Satiric Infotainment After Fujimori’s Media Dictatorship

Chapter:
(p.51) Chapter 3 Jaime Bayly’s El Francotirador
Source:
Satiric TV in the Americas
Author(s):

Paul Alonso

Publisher:
Oxford University Press
DOI:10.1093/oso/9780190636500.003.0003

In 2009, Jaime Bayly, one of the most influential TV journalists of the country, announced that he wanted to be the first bisexual, impotent, and agnostic president of Peru. He launched an atypical and unofficial electoral campaign, fueled by his irreverent and popular TV show El Francotirador (The Sniper). Bayly’s yearlong virtual campaign increasingly gained importance and local and international media coverage, but he ultimately dropped out of the race a few months before the election. This chapter analyzes how Bayly constructed his ambiguous and contradictory media persona during his 30-year media career and how he capitalized on its political appeal in his electoral run while revealing social tensions in contemporary Peru, a deeply divided society with fragile social institutions, precarious democracy, and a discredited political class. This chapter also illuminates how massive media spectacle became a contested arena to negotiate political power both during and since President Fujimori’s authoritarian regime (1990–2000).

Keywords:   Peru, Jaime Bayly, Fujimori, Peruvian media, Peruvian journalism, Peruvian humor, El Francotirador, infotainment

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