Jump to ContentJump to Main Navigation
Satiric TV in the AmericasCritical Metatainment as Negotiated Dissent$
Users without a subscription are not able to see the full content.

Paul Alonso

Print publication date: 2018

Print ISBN-13: 9780190636500

Published to Oxford Scholarship Online: June 2018

DOI: 10.1093/oso/9780190636500.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 27 November 2020

Jaime Bayly’s El Francotirador

Jaime Bayly’s El Francotirador

Peruvian Satiric Infotainment After Fujimori’s Media Dictatorship

(p.51) Chapter 3 Jaime Bayly’s El Francotirador
Satiric TV in the Americas

Paul Alonso

Oxford University Press

In 2009, Jaime Bayly, one of the most influential TV journalists of the country, announced that he wanted to be the first bisexual, impotent, and agnostic president of Peru. He launched an atypical and unofficial electoral campaign, fueled by his irreverent and popular TV show El Francotirador (The Sniper). Bayly’s yearlong virtual campaign increasingly gained importance and local and international media coverage, but he ultimately dropped out of the race a few months before the election. This chapter analyzes how Bayly constructed his ambiguous and contradictory media persona during his 30-year media career and how he capitalized on its political appeal in his electoral run while revealing social tensions in contemporary Peru, a deeply divided society with fragile social institutions, precarious democracy, and a discredited political class. This chapter also illuminates how massive media spectacle became a contested arena to negotiate political power both during and since President Fujimori’s authoritarian regime (1990–2000).

Keywords:   Peru, Jaime Bayly, Fujimori, Peruvian media, Peruvian journalism, Peruvian humor, El Francotirador, infotainment

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .