Jump to ContentJump to Main Navigation
Multiracial Identity and Racial Politics in the United States$
Users without a subscription are not able to see the full content.

Natalie Masuoka

Print publication date: 2017

Print ISBN-13: 9780190657468

Published to Oxford Scholarship Online: July 2017

DOI: 10.1093/oso/9780190657468.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 29 November 2020

In the Eye of the Beholder

In the Eye of the Beholder

American Perceptions of Obama’s Race

(p.143) 6 In the Eye of the Beholder
Multiracial Identity and Racial Politics in the United States

Natalie Masuoka

Oxford University Press

This chapter evaluates how Americans racially classify others and how this process of racial classification might vary across individuals. The case examined in this chapter are voter perceptions of President Barack Obama’s race. Data show that although Obama self-identifies as (only) African American, the majority of voters describe Obama as a mixed-race person. At the same time, racial classification is found to vary depending on the respondent’s race and so analyses are offered that compare white, black, and Latino perception of Obama’s race. The second half of the chapter assesses the possible political implications of perceiving Obama as black compared to perceiving Obama as mixed race. Data show that voters who perceive Obama as black evaluate the president differently than voters who perceive Obama as mixed race.

Keywords:   Obama, white, black, Latino, mixed race, presidential evaluation, campaigns and elections, political candidate, perception

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .