The Accidental Political Advantages of a Nonpolitical Book Program
The Accidental Political Advantages of a Nonpolitical Book Program
Franklin Publications and Juvenile Books Abroad
In the early years of the Cold War, the US government devoted substantial energy and funds to using books as weapons against the Soviet Union. Books and the principles they represented were to counter Soviet accusations of American materialism and spread American ideals around the globe. Founded in 1952, Franklin Books Program, Inc. was a gray propaganda program that operated at the nexus of US public–private cultural diplomacy efforts. USIA bureaucrats believed Franklin successfully carried out diplomatic objectives by highlighting the positive aspects of American culture and those who ran Franklin emphasized the “nonpolitical” aspects of cultural diplomacy, many of which directly targeted children. Franklin’s textbooks and juvenile science books cultivated a literate population friendly to the United States, reaching out to foreign young people through books, which like art, seemed to transcend the written word and represent abstract ideals of freedom and democracy.
Keywords: Franklin Publications, United States Information Agency, book programs, cultural diplomacy, Cold War
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