Jump to ContentJump to Main Navigation
Mind-SocietyFrom Brains to Social Sciences and Professions$
Users without a subscription are not able to see the full content.

Paul Thagard

Print publication date: 2019

Print ISBN-13: 9780190678722

Published to Oxford Scholarship Online: March 2019

DOI: 10.1093/oso/9780190678722.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 02 December 2021



Creative Design

(p.347) 13 Engineering

Paul Thagard

Oxford University Press

Creativity can be viewed as the outcome of interacting mental and social mechanisms. In individual designers, thinking is multimodal, depending on sensory, motor, and emotional representations in addition to words. Creativity works in minds that are capable of taking previously unconnected representations and combining them into ones that turn out to be new, valuable, and surprising. Well-functioning groups such as design teams, scientific laboratories, and artist colonies can be more creative than individuals on their own, when the groups foster communication of semantic pointers among individuals. Apple’s production of novel and successful products such as the Apple II, Macintosh, iMac, iPod, iPhone, and iPad illustrates the mental and social mechanisms responsible for creative design.

Keywords:   Apple, collective intelligence, creativity, design, engineering, groups, iPhone, multimodal thinking, Steve Jobs

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .