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Mind-SocietyFrom Brains to Social Sciences and Professions$
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Paul Thagard

Print publication date: 2019

Print ISBN-13: 9780190678722

Published to Oxford Scholarship Online: March 2019

DOI: 10.1093/oso/9780190678722.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 02 December 2021

Engineering

Engineering

Creative Design

Chapter:
(p.347) 13 Engineering
Source:
Mind-Society
Author(s):

Paul Thagard

Publisher:
Oxford University Press
DOI:10.1093/oso/9780190678722.003.0013

Creativity can be viewed as the outcome of interacting mental and social mechanisms. In individual designers, thinking is multimodal, depending on sensory, motor, and emotional representations in addition to words. Creativity works in minds that are capable of taking previously unconnected representations and combining them into ones that turn out to be new, valuable, and surprising. Well-functioning groups such as design teams, scientific laboratories, and artist colonies can be more creative than individuals on their own, when the groups foster communication of semantic pointers among individuals. Apple’s production of novel and successful products such as the Apple II, Macintosh, iMac, iPod, iPhone, and iPad illustrates the mental and social mechanisms responsible for creative design.

Keywords:   Apple, collective intelligence, creativity, design, engineering, groups, iPhone, multimodal thinking, Steve Jobs

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