- Title Pages
- Dedication
- Foreword
- Preface
- Acknowledgments
- Contributors
- 1 The Promise and Challenges of Dissemination and Implementation Research
- 2 Terminology for Dissemination and Implementation Research
- 3 Historical Roots of Dissemination and Implementation Science
- 4 Ethical Issues in Dissemination and Implementation Research
- 5 The Conceptual Basis for Dissemination and Implementation Research
- 6 The Role of Economic Evaluation in Dissemination and Implementation Research
- 7 Designing for Dissemination in Chronic Disease Prevention and Management
- 8 The Role of Organizational Processes in Dissemination and Implementation Research
- 9 Systems Thinking and Dissemination and Implementation Research
- 10 Systems Science Methods in Dissemination and Implementation Research
- 11 Participatory Approaches for Study Design and Analysis in Dissemination and Implementation Research
- 12 Enhancing Dissemination Though Marketing and Distribution Systems A Vision for Public Health
- 13 Design and Analysis in Dissemination and Implementation Research
- 14 Measurement Issues in Dissemination and Implementation Research
- 15 Implementation Strategies
- 16 Fidelity and Its Relationship to Implementation Effectiveness, Adaptation, and Dissemination
- 17 Adaptation in Dissemination and Implementation Science
- 18 Furthering Dissemination and Implementation Research
- 19 Evaluation Approaches for Dissemination and Implementation Research
- 20 Mixed Methods Evaluation in Dissemination and Implementation Science
- 21 Dissemination and Implementation Research in Community and Public Health Settings
- 22 Dissemination and Implementation in Social Service Settings
- 23 Implementation Science in Health Care
- 24 Health Dissemination and Implementation Within Schools
- 25 Dissemination and Implementation Research in Worksites
- 26 Policy Dissemination Research
- 27 Dissemination and Implementation Research among Racial/Ethnic Minority and Other Vulnerable Populations
- 28 Dissemination and Implementation Research in a Global Context
- 29 Future Issues in Dissemination and Implementation Research
- Index
Enhancing Dissemination Though Marketing and Distribution Systems A Vision for Public Health
Enhancing Dissemination Though Marketing and Distribution Systems A Vision for Public Health
- Chapter:
- (p.191) 12 Enhancing Dissemination Though Marketing and Distribution Systems A Vision for Public Health
- Source:
- Dissemination and Implementation Research in Health
- Author(s):
Joseph T. Steensma
Matthew W. Kreuter
Christopher M. Casey
Jay M. Bernhardt
- Publisher:
- Oxford University Press
The authors realize that the vision of taking a more market-oriented approach to dissemination likely raises more questions than it answers. Who would build and operate such a system? Who would pay for it? Would researchers who have developed and evaluated public health interventions cooperate in sharing their programs and products? What tangible incentives can be created at each step of the process to encourage dissemination and adoption? What would constitute success for such an effort and how would we measure it? All are important questions and worthy of thoughtful answers that match their complexity. Doing so is beyond the scope of this chapter, but ongoing in our work. The authors hope the ideas presented here will stimulate others’ thinking about systems and infrastructure to enhance dissemination, and welcome critiques, refinement, and additions to our proposed model.
Keywords: customers, dissemination, distribution systems, field agents, marketing
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- Title Pages
- Dedication
- Foreword
- Preface
- Acknowledgments
- Contributors
- 1 The Promise and Challenges of Dissemination and Implementation Research
- 2 Terminology for Dissemination and Implementation Research
- 3 Historical Roots of Dissemination and Implementation Science
- 4 Ethical Issues in Dissemination and Implementation Research
- 5 The Conceptual Basis for Dissemination and Implementation Research
- 6 The Role of Economic Evaluation in Dissemination and Implementation Research
- 7 Designing for Dissemination in Chronic Disease Prevention and Management
- 8 The Role of Organizational Processes in Dissemination and Implementation Research
- 9 Systems Thinking and Dissemination and Implementation Research
- 10 Systems Science Methods in Dissemination and Implementation Research
- 11 Participatory Approaches for Study Design and Analysis in Dissemination and Implementation Research
- 12 Enhancing Dissemination Though Marketing and Distribution Systems A Vision for Public Health
- 13 Design and Analysis in Dissemination and Implementation Research
- 14 Measurement Issues in Dissemination and Implementation Research
- 15 Implementation Strategies
- 16 Fidelity and Its Relationship to Implementation Effectiveness, Adaptation, and Dissemination
- 17 Adaptation in Dissemination and Implementation Science
- 18 Furthering Dissemination and Implementation Research
- 19 Evaluation Approaches for Dissemination and Implementation Research
- 20 Mixed Methods Evaluation in Dissemination and Implementation Science
- 21 Dissemination and Implementation Research in Community and Public Health Settings
- 22 Dissemination and Implementation in Social Service Settings
- 23 Implementation Science in Health Care
- 24 Health Dissemination and Implementation Within Schools
- 25 Dissemination and Implementation Research in Worksites
- 26 Policy Dissemination Research
- 27 Dissemination and Implementation Research among Racial/Ethnic Minority and Other Vulnerable Populations
- 28 Dissemination and Implementation Research in a Global Context
- 29 Future Issues in Dissemination and Implementation Research
- Index
