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Presidential Campaigning in the Internet Age - Oxford Scholarship Online
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Presidential Campaigning in the Internet Age

Jennifer Stromer-Galley


Presidential candidates and their campaigns in the United States are fully invested in the use of social media. Yet, since 1996 presidential campaigns have been experimenting with ways to use digital communication technologies on the Internet to their advantage. This book tells the stories of the practices of campaigning online between 1996 and 2016, looking at winners and also-rans. The stories provide rich details of the factors that contribute to the success or failure of candidates, including the influence of digital media. The stories also show how political campaigns over six election cy ... More

Keywords: presidential campaigns, digital politics, political communication, Internet, social media, politics, two-step flow, digital affordances, controlled interactivity

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9780190694043
Published to Oxford Scholarship Online: August 2019 DOI:10.1093/oso/9780190694043.001.0001


Affiliations are at time of print publication.

Jennifer Stromer-Galley, author
Professor of Information Studies and Director for the Center for Computational and Data Sciences, Syracuse University

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