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Digital Feminist ActivismGirls and Women Fight Back Against Rape Culture$
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Kaitlynn Mendes, Jessica Ringrose, and Jessalynn Keller

Print publication date: 2019

Print ISBN-13: 9780190697846

Published to Oxford Scholarship Online: February 2019

DOI: 10.1093/oso/9780190697846.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 01 August 2021

Documenting Harassment, Sexism, and Misogyny in Digital Feminist Spaces

Documenting Harassment, Sexism, and Misogyny in Digital Feminist Spaces

(p.42) 3 Documenting Harassment, Sexism, and Misogyny in Digital Feminist Spaces
Digital Feminist Activism

Kaitlynn Mendes

Jessica Ringrose

Jessalynn Keller

Oxford University Press

Chapter 3 presents results from a qualitative content analysis and thematic textual analysis drawn from four case studies: Hollaback!, Everyday Sexism, Who Needs Feminism?, and #BeenRapedNeverReported. The chapter presents one of the first attempts to analyze these popular feminist campaigns by answering the question of what kinds of experiences of harassment, misogyny, and rape culture the public are sharing on feminist digital platforms. We begin here to develop a key argument that digital feminist activism is far more complex and nuanced than one might initially expect, and is used in a multitude of ways, for many purposes, drawing on a range of different conventions or vernacular practices. Taking a cue from critical technology studies, we attend to emerging vernacular practices that we argue have been shaped by platform architecture, affordances, and conventions, which work to simultaneously encourage and discourage certain narratives from certain groups of people.

Keywords:   Hollaback!, Everyday Sexism, hashtag feminism, Tumblr, rape culture, street harassment, platform vernacular, intersectionality, social media, digital feminism

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