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Restoring Consumer Sovereignty – How Markets Manipulate Us and What the Law Can Do About It - Oxford Scholarship Online
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Restoring Consumer Sovereignty: How Markets Manipulate Us and What the Law Can Do About It

Adrian Kuenzler


For decades, there has been broad consensus within antitrust, intellectual property, and consumer law scholarship that consumers make decisions in their own best interests by consciously weighting the market’s relative prices, quantities, and qualities against each other. That consensus is unraveling in light of novel findings from cognitive and social psychology that explain how individuals’ concepts of what they prefer drive the global economy. At the same time, producers nowadays no longer merely satisfy consumers’ needs but also communicate their values, identities, and aspirations through ... More

Keywords: antitrust, intellectual property, consumer law, digital economy, psychology, consumer sovereignty, market manipulation, market regulatory theory, political economy

Bibliographic Information

Print publication date: 2017 Print ISBN-13: 9780190698577
Published to Oxford Scholarship Online: August 2017 DOI:10.1093/oso/9780190698577.001.0001


Affiliations are at time of print publication.

Adrian Kuenzler, author
Assistant Professor, Zurich University, Faculty of Law, and an Affiliate Fellow at the Information Society Project, Yale University Law School