Show Summary Details
- Title Pages
- Dedication
- Epigraph
- Preface and Acknowledgments
- Introduction
- Clarification of Terms and Scope
-
Part One The Dilution Prevention Problem -
1 Abiding Issues -
2 Argumentation of the Courts and Contemporary Legal Scholarship -
Part Two The Restoration of Consumer Sovereignty -
3 Making Behavioralism Work -
4 Fashioning Consumer Cognitive Capability -
Part Three The Foundations of Distributed Capitalism -
5 Open Approaches to Promoting Innovation and Economic Growth -
6 From Market Access to Cumulative Innovation - Summary of Results
- Bibliography
- Table of Cases
- Index
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- Title Pages
- Dedication
- Epigraph
- Preface and Acknowledgments
- Introduction
- Clarification of Terms and Scope
-
Part One The Dilution Prevention Problem -
1 Abiding Issues -
2 Argumentation of the Courts and Contemporary Legal Scholarship -
Part Two The Restoration of Consumer Sovereignty -
3 Making Behavioralism Work -
4 Fashioning Consumer Cognitive Capability -
Part Three The Foundations of Distributed Capitalism -
5 Open Approaches to Promoting Innovation and Economic Growth -
6 From Market Access to Cumulative Innovation - Summary of Results
- Bibliography
- Table of Cases
- Index